A photographer holding a baby while looking through her camera

Family Archive
Design System

Foundation 101

Stories worth keeping

A home for every memory.

A warm foundation for photographs, places, and the lives connected to them.

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System foundations

The first building blocks

Color, type, space, and action patterns designed to keep personal photographs at the center.

Focus

with the discerning eye I concentrate on what is not easily seen by an untrained eye.

I see angles, light and magic in the whites of the eyes I shoot and beauty, resilience and moxy of living spirits animate or inanimate everything has a story to tell

Typography

Memories, clearly told.

Composition

The law of thirds exists for a reason.

Color, type, space, and action patterns designed to keep personal photographs at the center of the universe and have them relevant and impactful takes skill.

After studying light for 35 years I have come to discover you can technically get a good shot your first pop but have you actually gone through your images to see what still has to be done? How they still need editing?

How the tilt of a head 3/25 can be like a strand of hair. Strong or weak depending on it's placement and that tiny change can make a photo be emblazoned into everyone's subconscious or just a forgettable blip of light.

The take away right now for you, gentle knowledge seeking archivist, is that no matter what solidify your image with a triangle.